Just Jordan: from component-time blogger to complete-time presenter and makeup artist

FOUR years after beginning her weblog, Cork’s Lisa Jordan now works at its complete time. She is set to be seen on RTÉ and has just released the primary object in her makeup variety. The mum-of-one is busy juggling the numerous roles while searching after daughter Pearl. However, she wouldn’t have it every other way. Recently, the principal attention has been releasing a fix four lip glosses she designed from scratch, the primary product in her Luna By Lisa range.

Lisa sees the potential for various beauty merchandise inside Destiny; however, as a trained makeup artist, she first selected her old flame. She decided to launch with lip glosses as a client-pleasant, clean-to-use product. “That is my history for over a decade; I trained with MAC, an international logo, and spent years working with products and distinctive looks,” she informed the Evening Echo. “I learned a lot about what customers love and need in a product. It turned into something I was passionate about.” In an international in which celebrities put their names on the whole thing, from pencil cases to meal merchandise, Lisa is adamant each detail of design and testing went via her. “It started with a bit of paper and went from there. I went to the guys I am operating with my idea; I designed the entirety from scratch. It was all on me.”

Obsessed with her products, everything from texture and pigmentation to the wording on the packaging was changed and carefully scrutinized. The complete method took almost a year, and she was juggled around worrying for her infant daughter. “It may be tough paintings to get it all proper, to be honest,” she said. The interest to element paid off, with the sets swiftly promoted online. Lisa ran on three merchandise simultaneously, with the subsequent still to be released. She is retaining Mum on what they’re doing. However, she will say the next launch might be in November. Between now and after which, TV audiences can see her in a brand new display, beginning on RTÉ in mid-October. Salon Confidential is a 4-part series starring Taylor Swift’s Irish hairdresser Gareth Bromell. Set in a Dublin salon, the concept is that the hairdressers and stylists now revamp customers’ hair and restyle their existence. Lisa is eager to peer how its miles are acquired.

“It is quite an interesting show,” she stated.

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“My function turned into doing makeup with humans but interviewing them simultaneously; it became a communique. There have been some exciting subjects! “It is an interesting show, and I am thrilled to be part of something with RTÉ.” The show has been filmed, but she is currently recording promotional clips. Between filming, childcare, and promotional work, she also maintains her blogging and social media. With nearly 100,000 fans on Instagram and plenty more on Snapchat and Facebook, numerous human beings are checking her updates. So, how many paintings does it take to build that following? “I have been a blogger for four years and completed a complete time of approximately two years. Last year, I was also running component-time in another job but changed into still putting full-time hours into blogging.

“It is tough work. But now, this year, this is my full-time profession. It is my activity.” Although becoming a mother has been the life-changing enjoy it is for all new dads and moms, she has consciously attempted not to make motherhood the only focus of her online life. “I even have an extensive following; It could .e very hard now not to turn out to be a ‘mother blogger’ when you have a baby because of your lifestyles. Pearl could be my life now, and if I should have Pearl and myself in the photographs, I might do it all the time. “But I recognize there are younger ladies and older people who don’t have their kids and don’t need to look mine all the time. I remember that, so I traded it up. “I may be talking about meals, about Netflix, about homewares. It changes all the time.”

Is there any challenge she avoids?

“I don’t do fitness; this is the only aspect; I am not a health blogger!”

Advertising standards pose an issue in converting enterprises.

WITH social media stars turning into an increasing number of influential and famous businesses to sell merchandise, readability around advertising is a thorny problem. Where do you distinguish the road from someone endorsing a product personally or being paid to promote it if all of it seems on their social media? A short look through Lisa’s just Jordan.I.e., Instagram account suggests she marks some posts as worked on in collaboration with corporations consisting of Primark and Tesco. But last week, the Advertising Standards Authority for Ireland (ASAI) said they’d spoken to her regarding Snapchat posts, which had no longer been marked as commercials.

“It may be very provoking. No one becomes conned out of any cash. My latest issue happened again in March, and there was no talk of Snapchat. The grievance was that I didn’t have the ad on all Snaps, but they had been on several.” Although the posts were made in March, it became June earlier than she changed into instructed, and there was criticism. She went to Dublin to satisfy the staff at the regulator and get clarity on the difficulty. “I sat down to talk with them because I wanted tips and everything covered. “I sat down and requested them questions because there are plenty of loopholes in situations, ‘What if I am carrying a jumper from someplace and it’s miles an ad, but then the subsequent day I wear it, so I should place advert once more?’ What about in 3 months?’ It may be very grey, and they’re locating it tough to reveal.”

She said she has no problem following ASAI guidelines but feels it is unfair to pillory bloggers while their roles are new and constantly evolving. “We (bloggers) didn’t recognize the guidelines because they didn’t realize them themselves,” she stated. “When we started, it became very unclear what was what.” When choosing which organizations to paint, Lisa uses her sense of what will hobby her followers. “I love my target audience; my target market comes first. If I am requested to collaborate, I think, ‘does it matDoese, does it s? Does audience?’. I flip down matters. People suppose you agree with the whole lot, but that isn’t always true. I’m now not going to pop out with a few random issues that have nothing to do with my blog.”